In this conversation, Elena Ward shares her insights on youth sports, particularly focusing on the I9 sports organization as a starting point for young athletes. She discusses the progression from non-competitive play to more competitive environments, emphasizing the importance of building a solid foundation in sports. Elena also highlights the significance of marketing young athletes in today’s competitive landscape, sharing personal experiences and advice for parents on how to navigate youth sports effectively. The conversation touches on the challenges of coaching, the need for confidence in young athletes, and the importance of choosing the right sports organizations for their development.